Beginners Guide: How to Boost Your Ecommerce Sales
In this world of extreme competition many companies fear the thought of Ecommerce saying “There is too much competition”, “You cannot make easy profit”, “Amateurs cannot survive in a saturated market".
Ecommerce is definitely not something to be feared as it can actually drive tremendous sales volume without paying for rent or a salesperson, in fact you can sell while you sleep. Like anything in business if you follow a few very easy steps and respond diligently, ethically, and in a timely manner you’re an instant pro. Always remember when it comes to anything digital don’t look at it from your perspective, look at it from the consumers perspective.
Here are some tips to boost your ecommerce sales:
Make a User Friendly Website
Make an easy to use and visually appealing website. Get rid of navigational cues which confuse your customers; add a quick checkout process. Make the product search easy and add good quality pictures.
Offer Free Shipping
Advertise free shipping as customers trust sellers who are willing to pay for shipping in-case of a refund.
Track Conversation Rates
Evaluate numbers to discover what works and what doesn’t; use analytics to measure conversion rates.
Go Seasonal
Change colors and banners of your website when the season changes; offer discounts and modify product range.
Work On Your Online Reputation
Use social media to improve your brand awareness and reputation. Common language, age and gender of your audience can be checked through Facebook Insights in Hootsuite.
Affiliate Yourself with Strong Brands
Promote non-competitors on your pages and ask them to reciprocate the gesture. Speak highly of their products on your blog but don’t overdo it. If you are associated with a brand which your client base trusts, sales figures will go up.
Good Customer Service
Train your frontline employees rigorously as they deal with customers directly and are the face of your company. Respond back to customer queries within twenty four hours. Deal with urgent queries within two hours. Ask customers for feedback after the purchase and incorporate it in your company. Finally, listen to an angry customer intently, accept your mistake (when you have made one), and fix the issue. An angry customer is capable of doing substantial damage to your brand. A great example would be of “Demand Studios.” Enter its name on Google and you will find “demandstudiosucks.com” in the top results.
