Backlinks for an Effective Ecommerce Strategy

To rank higher in search engine results, you need to implement search engine optimization properly. There are many websites selling the same product or service. Which one will appear in search engine results?

Off-page SEO tells search engines what is important and relevant. Backlinks are quite important. What are backlinks? Links from other websites that point to your website.

There are two kinds of backlinks: “follow” and “nofollow”. A “follow” back link ‘endorses your website’ while a “nofollow” backlink acknowledges your presence but does not endorse you.

Not all backlinks are worth the same - a backlink from BCC is worth more than a link from a personal blog.
Determine value of the link - links from relevant, high quality websites; unique domains; links using relevant anchor text pass have a huge impact.
If you want to find out how much authority your website enjoys, try using Website Authority Checker tool.
Don’t buy backlinks: Scammy websites exist to manipulate search engine rankings – beware of such websites – they will get you penalized or delisted. Getting good backlinks from credible sources requires hard work and patience – so, go for the slow and steady race.
Focus on content: Create content – video, written or visual – which people would love to share. This has always been and will be the best backlink building strategy.
Reach out to bloggers: A great way to get backlinks is to get your product viewed by bloggers – so, look for blogs which have the right audience.
Start writing guest blog posts: Know a blog which targets your niche? Shoot them blog posts consistently. You will get new leads and the blog will get quality content. Make sure your email pitch is brief and to the point.
Ask your manufacturers to add you to their directory of retailers or partners.
Try getting press coverage: Get published in a local newspaper or magazine first.