Awesome Digital Marketing for Small Businesses
Your digital marketing strategy is an important part of your overall marketing strategy. It doesn’t matter if your business is not online. Here are points which you should be focused on:
Make Sure That All Aspects Of Digital Marketing Are Running Together
Never forget the power of integration in digital marketing. Use video for branding and to increase your click through rate; do SEO on your social profiles to increase their ranking on search results; use SMS and email campaigns on social profiles to boost membership. Manage your website properly; update your blog regularly – pulling off everything together not only increases sales but also lowers marketing costs.
Build an Engaged Social Network Community
It is very easy to get Facebook likes on your page. What really matters is if you are able to engage potential customers on the medium. People should be actively liking your page and commenting on your posts.
Manage and Promote Positive Reviews
Online reputation really matters. The quantity and quality of reviews on Facebook, Yelp and Google are important for search ranking and click through rate.
Pay Attention to Video
Don’t forget that YouTube is the second largest search engine in the world. Not everybody is fond of reading articles online. Professionally-made videos are a great way of enticing customers.
What Are You Doing About Customer Loyalty?
Repeat business is much more important than new business. Build loyalty programs, reward your customers, and ask them to subscribe to your newsletter or simply publish an eBook.
People who have already purchased your product can play a vital role in spreading good word of mouth–so, keep them engaged.
Are You Ranking In Search Engines
Is your potential audience finding you online? Are you ranking for important keywords related to your business? Search engines are a great way to increase your customer base.
Is Your Website Attractive? What About Your Branding?
Content from your website needs to be shared at your social communities; make sure your website is attractive – it is the face of your business.
Are you sharing logos and taglines consistently with customers to keep yourself on the top of their minds? Unclear branding and inconsistent messaging are great ways to ruin your brand.
Don’t forget to make your website mobile friendly! Tweet me @_matthewdove!
