Is Your Digital Marketing Company Qualified?
While the digital marketing industry is still quite young, maturity is still very much in demand. It has now become vital for consumers and digital marketers to develop a solid understanding of where they stand in terms of the maturity of digital marketing support within their organizations.
Basically, there are four different types of digital marketing companies. Those categories are “expert niche”, “expert full service”, “white-label partnerships”, and “quick cash digital services”
Expert Niche
The expert niche category of digital marketing companies include small to XL businesses that provide services utilizing their own employees. For instance, this might include graphic design and social media management or web design and SEO.
Expert Full Service
This category includes large to XL businesses that provide services utilizing their own employees. These companies perform many digital marketing solutions and might include graphic design, web design and development, social media, branding, SEO, SEM, content, advertising, e-commerce, and mobile design and development. For specialized expertise they may partner with external forces on specific projects in rare occasions.
Expert White-Label
In this category, one will find small to XL businesses providing a wide range of digital marketing services utilizing proven experts through a professional white-label partnership. Expert Niche companies often expand their services by complimenting their expertise with a professional white-label partnership.
Expert Niche, Expert Full Service, and Expert White-Label businesses all share the strong desire to provide the “best in class” digital marketing solutions to their clients. Despite their business size or client type they all pursue the state of the art solution and support healthy business growth and digital marketing value.
Quick Cash Digital Service businesses are usually small to medium businesses that rely on old technology and unprofessional outsourcing digital marketing companies to provide quick sales with short term benefit. These companies are usually led by management that refuses to learn new technology but still wants to be in the business, sometimes these businesses are simply led by management that desires sales today and has no interest in long term growth for their client.
How to Spot “Quick Cash Digital Service Companies”
Advertises Social Media Services
This type of company has no blog or social media. A common example might include a few posts when the account was set up, but there may not have been anything for the last month or even longer. This type of company will typically only offer setting up your account as a service but will not have any knowledge or strategy regarding how to help you succeed. Often, you will see a generic list of stats regarding SMM, which could otherwise be found easily by conducting a quick Google search.
Web Design and Development Company
This type of company offers you a state-of-the-art design from a website that you would not want your competitor to have for fear of bringing down the industry reputation.
In this day and age, professionalism, cost-effectiveness, and speed are demanded. The best way to achieve this is through a high service level and engagement (internally and externally) combined with high quality and a competitively priced digital marketing services.
To truly achieve the demand and respect of the end user, establishing your position clearly is required. There is room for the “expert niche”, “expert full service”, “white-label partnerships”. These business models promote value and healthy growth for end users and the digital marketing industry.
If you are a small to medium digital marketing business and ethically want to add value to your clients the best way to provide this is through an Expert White-Label partnership. You will be able to focus on your strengths without running the risk of deceiving or withholding the best possible solutions from your clients. As a result, you will be considered a consummate professional and your business will be able to take full advantage of the opportunity to grow, benefitting both your client and yourself.
www.ParamountSynergies.com offers a white-label program for digital marketers, it is an excellent example of a large company that has taken the step of investing heavily in a large staff of experts within all fields of both digital and traditional marketing. This firm supports its clients at all levels by providing four needs: high service level, engagement in an internal and external manner, high quality, and competitive pricing.
