2015 - Googles New SEO Standards
SEO (Search Engine Optimization) is increasing the amount of traffic on your website through search engine optimization. For example, when a potential customer searches for “soap,” there are a few soap websites which are displayed on top. Optify, an inbound marketing company state that 38 percent of people hit the first website on the search engine and 75 percent of the people hit one of the first five links. Only a few people bother to go to the second page.
2015 is an exciting year for legitimate & sophisticated digital marketing businesses that have always believed in the concept of providing value to the web community. Google has implemented a very honorable formula (algorithm) procedure to rank legitimate and valuable websites at the top of searches while penalizing those that try to manipulate rankings through irrelevant and over used content. On the other hand the less honorable “backdoor” designers that fill web sites with repetitive and redundant data and irrelevant offsite links will be receiving many irate calls from clients that are not getting traffic anymore.
Words, titles, and links play a vital role in bringing traffic to your website and on other affiliated websites; social media, freshness of the content, your credibility and reputation also matters. You cannot purchase keywords and you can’t ask Google to put you on the top. SEO is a slow and gradual process; step one is to put quality content on your website consistently.
Matt Cutt, head of Google Web Spam says, “Data can vary wildly from industry to industry, but there is roughly a 70/30 split for organic and paid traffic.”
Start on-page optimization through the Google Keyword Tool, put a check on the exact match and look for related keywords and the amount of traffic it gets. Title Tag is the most important part of on-page optimization as it tells the search engine what the page is about. The Title Tag needs to be around 65 characters in length - every page should have a unique Title Tag.
A Meta Description Tag should have your primary keywords and shouldn’t exceed 165 characters. Meta description does not affect your page ranking but it does impact your click-through rate. Include primary keywords in the Heading Tag. The Body Tag should have at least 100 words so that the search engine can assess your content. Mention important keywords in the first 100 words of the content but don’t go overboard. Search engine spiders cannot see images, use ALT tags to describe images to the search engine. Internal links are also quite important, how you link to other content matters as it tells the search engine what the content is about. Text in links like “click here” is too generic; there is no need to help search engines figure out what the content is about.
Off-page optimization is imperative as search engines check how the internet views your website. A link from Site C to Site D is like a vote from Site C to Site D. This is also known as “link building.”
Link building is hard and there are hundreds of concepts to understand. However, the most important aspect is to link with quality content on the internet and to avoid spammy and bad content.
If you are a beginner, there are some tools which you should explore:
• Google Adwords Keyword Tool – For keyword research
• Google Analytics – For free analytics
• Google Webmaster Tool – To submit sitemaps to Google
• Open Site Explorer – For great data
• Google Trends – Check seasonal fluctuations in keywords search volume
• Link Diagnosis – Link analysis
• Marketing in the Age of Google – A book to learn more
Check out www.paramountsynergies.com for more information on SEO
