How Often Are You Tweeting?
Great companies understand that every tweet is essential to the brand building process. Content, opinion, multimedia and timing – all define what your customers think about your brand.
Businesses of all sizes can use this simple process to get past the fear and intimidation of Twitter & start enjoying what those courageous companies are (sometimes referred to as competitors).
Here are some pointers which will brush up your tweeting skills:
Define your core values
Establish your core values, sometimes this is simply written on a piece of paper. What does your company believe in? Do you take pride in being an ethical company or customers love you for speedy work? What makes you unique? Why are you different from competitors?
Define your customer
Right customers do not come by accident; they buy from you because they love the messages you emit. If you are trying to sell anything to everyone, it is time to change gears because this strategy is detrimental for the growth of your company. Nail down the characteristics of your ideal customer. Where does he live? What kind of messages he finds appealing? What is his age group? Always incorporate your unique selling proposition when sending out branded messages; customers need to know why they should choose you.
Define your brand
Define colors for your brand; colors need to remain consistent on all social and non-social platforms. Remember, a yellow ‘M’ anywhere in the world is now synonymous with Mcdonald’s. Similarly, customers need to recognize your logo and its colors. This is a gradual process which requires that you remind customers about your colors consistently.
If you were to define your company in 3-5 words, what would those words be?
Toss those words consistently to your customers; for example, a food company might remind their customers about ‘world’s most admired hamburgers.’
Check out the most formidable brands in your company and contemplate on what they are doing to keep themselves on top. This will help you with market insight and brand positioning.
Define your company’s culture
Every organization, no matter what the size, has a unique culture; culture is all about how your employees perceive you. Tweet something about your company’s culture at-least once a week. This will not only give a human touch to your service but will also greatly augment employee morale and performance.
The power of Twitter can be grasped by the number of tweets being sent out daily. Data has revealed that around 200 million users frequent Twitter daily. Small business owners need to take into account the importance of Twitter and use is a cost-effective marketing tool.
