5 Reasons Digital Marketing is More Effective than Traditional Channels
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.” Erin Bury
The functioning of social media marketing is quite different from “traditional” marketing. Many leaders have been trained on traditional marketing techniques as our universities are still teaching obsolete methods of marketing; works of marketing gurus are increasingly becoming irrelevant. Here is how digital marketing is different from traditional marketing.
Digital marketing is much more effective
When it comes to spreading awareness about your brand, social media is a much more effective medium. Research has proved that social media is 12.85 times more effective than traditional channels of communication. Internet is a public medium with accessibility for everyone.
Digital marketing is economical
Digital marketing is very economical when compared to traditional ways of advertising; it is also delivers faster results. You can stop and edit your advertisement anytime you want - unlike traditional flyers which are dumped when correction is needed.
Digital marketing is not intrusive
On social media, the user clicks on your add if he is interested in the product; traditional methods like SMS marketing and distributing flyers are forced upon people in an intrusive manner – which turns off lots of potential clients.
Digital marketing can go viral & is easy to measure
Digital advertisements can go viral giving a big boost to your brand. Once the brand goes viral, people share it for free across the internet. Social media strategy is also measurable with a single click unlike radio or print adds. It also makes it easier to understand consumer psychology – thanks to the advanced and user friendly metrics system.
“It is much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
Digital marketing gives you local & global visibility
Digital marketing is the only medium which can give you local and global visibility on a single platform. It also allows you to interact with your customers unlike other mediums. This interaction enables speedy feedback for improvement; it also allows you to build solid relationships with clients. It allows you link with your customers on a personal level.
To carve out a successful social media strategy, leaders need to very flexible and consistently experiment with their strategy as digital marketing is a rapidly evolving medium.
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudbe
The importance of digital marketing can be grasped from the fact that around 3 billion people today are hooked to the internet. If you need feedback on your digital strategy, please tweet me at @matthewdove.
