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Stuidies show, using brain science of video to tell your business’s story is a proven technique … using this form of marketing helps the message stick. The dual-coding theory of cognitive psychology discloses that stimulating both auditory and visual senses increases retention by 58%.
Video Animation
Delivering Simplicity
Studies found 58% increase in retention, the dual coding theory is the underlined secret of animated video’s success. Dual-coding theory works like this: by stimulating only the auditory senses, people retain approximately 10% of information. But when stimulating both the visual and auditory senses, you end up with a retention rate of 68% (an increase in retention of 58%). This is information and stats that are clearly found throughout the internet.
Why Video?
The reason is simple… people are clearly visual learners, images are essential in helping comprehend and retain the information. Auditory stimulation by itself will not do the job. Whereas if someone is an auditory learner, then the words support the images. Images by themselves are a misfire, and won’t do the job.
Increase Retention
Animated videos influence dual coding to increase comprehension and ultimately retention. With a short tale, combining audio and visual representations, not only reducing the time it takes to give your message, but stimulating a more lasting impression on your memory. Getting your clients to preserve information about your company, product or service and what benefits you have to offer, the more probable they are to visit your website, click on links or contact you.
The key is to get your message across in under SIXTY seconds!
