KEY STAKE HOLDER ANALYSIS
We specialize in strategic sales & marketing.
WE HAVE A WIDE ARRAY OF SERVICES
As the industry leader we believe it is our responsibility to understand the “personality & needs” of all industry stakeholders. It is critical for us to make the best decisions in our rapidly developing creative solutions.
The exercise provides a macro level Stakeholder Analysis of players such as; key suppliers, outsourced resources, government contacts, and many influencers on the road to “exceeding customer expectations”
The complete cycle involves easy strategies to track and obtain market intelligence quickly.
KEY STAKE HOLDER ANALYSIS FOR YOUR BUSINESS
Working With Stakeholders
♦ What do the stakeholders know, feel, want, believe, and value in relation to your business?
♦ What are the threats, risks, costs, and benefits for the stakeholders?
♦ Who are the community opinion leaders for groups within your stakeholder network?
♦ What are stakeholders’ main concerns about the issues? What are the differences in the stakeholders’ concerns about issues? What are the areas of common ground and benefits for various stakeholder groups?
♦ What roles do you want stakeholders to play, or what types of involvement do you want stakeholders to have in the initiative?
To successfully work with stakeholders, you will need to answer the following questions:
Involving Stakeholders
Stakeholders may be involved through:
♦ steering or advisory committees - groups that guide the work of the initiative, usually comprised of working group chairs.
♦ working groups - groups with responsibility for specific aspects of the work, e.g. assessing community needs and priorities.
♦ surveys – provide an opportunity to reach very large segments of the community, while requiring limited commitment.
♦ newsletters – provide a mechanism for keeping constituents informed; they should include a feedback mechanism.
♦ personal meetings – may be used by project managers to engage opinion leaders or by intermediary community groups to engage citizens at the community level.
♦ Identify the key players or main stakeholders to fill specific positions within the project. Designate in advance some of the potential positions you want these key players to fill.
♦ Make stakeholders your allies. Set up your project as a partnership with the key stakeholders. You can do this in a variety of ways, from keeping the stakeholders involved in every step of the process as a partner to simply ensuring that they are kept informed and given the opportunity to comment.