CORPORATE BRANDING
We specialize in strategic sales & marketing.
WE HAVE A WIDE ARRAY OF SERVICES
Your corporate brand should project the value propositions of your products and company. The development of strong corporate branding relies on knowing both the essence of yourself and your clients. It starts with knowing your value proposition and the vision, mission and values of your company. Your brand should project a well thought-out personality and psychology that enables you to create an enduring relationship with your prospective clients.
CORPORATE BRANDING FOR YOUR BUSINESS
Corporate Branding Services. Consultation on Value Proposition Creation and Vision, Mission, Values and alignment with existing messaging. Naming and domain name selection. Logo and tagline development.Development of marketing materials such as business cards, email signatures, brochures, sell sheets, conference materials and more.
In 2001 Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction
Product marketing deals with the several of the "7P"'s of marketing, which are Product, Pricing, Place, Promotion, Physical Environment, Process & People. Product marketing, as opposed to product management, deals with more outbound marketing or customer facing tasks (in the older sense of the phrase). For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others.
