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COMPETITORS ANALYSIS

We specialize in strategic sales & marketing.

WE HAVE A WIDE ARRAY OF SERVICES 

COMPETITORS ANALYSIS IN MARKETING AND STRATEGIC MANAGEMENT 

Here at Paramount Synergies, our competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis we generate provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.
Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis. Paramount Synergies can complete a full competior analyisis for your company.

 

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