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Using brain science of video to tell your business’s story is a proven technique … using this form of marketing helps the message stick. The dual-coding theory of cognitive psychology discloses that stimulating both auditory and visual senses increases retention by 58%.

Video Animation
Delivering Simplicity
Explain what you do … in 60 seconds or less
Are you having trouble simplifying your message and explaining who you are and why you’re different? Or do you need a way to make a boring product or service engaging?




Studies Show
Proven studies demonstrate a 58% increase in retention, dual coding theory is the secret of animated video’s success. This is how the dual-coding theory works: only stimulating the auditory sense, people retain a mere 10% of information. Whereas when you stimulate both the auditory and visual senses, the result is a retention rate of 68% (an increase in retention of 58%).
You ask why this happens? It’s happening because people are visual learners, images are necessary to help them understand the information. Auditory stimulation alone won’t cut it. But if someone is more of an auditory learner, then the words support the images. Images alone won’t do the trick.

Increase Retention
Animated videos leverage dual coding to increase retention. In a 60-second story, you want to combine audio and visual metaphors to not only reduce the amount of time it takes to tell the story, but to activate more long-term memory. When people retain information about who you are and what benefits you have to offer, the more likely they are to visit your website, click on a link, send you an e-mail, or give you a call.


It’s simple to get lost in your own service, product or marketing, and lose track of how to communicate what you do with your audience in a way that’s engaging, enticing and retainable. An explainer video will help you to:
• Bring your product to life and connect emotionally with viewers
• Tell your story in way that’s easy to remember
• Explain complex concepts to customers in a simple and effective way
• Come across as compelling and resourced in order to build credibility with prospects
• Convey your value proposition quickly and clearly
• Stand out from the competition with a video that explains what you do
So who is Paramount Digital Solutions? The short answer is that we are a company whom has helped businesses and organizations to clarify their message simply. Effectively explaining who they are and what it is that they do. That’s the shorter answer.
The longer answer is that we assist businesses and organizations unlock their potential by taking ideas of theirs and turning them into comprehendible stories they can share with the world. These are the stories that convert businesses from small companies operating in a basements to the next Instagram or Facebook. Our mission is to help organizations like yours distill what they do into a simple message that connects with consumers and unleashes the full potential of their idea, business, service or product.